Using Search Marketing to Promote SEO workshop
The keyword that I targeted are SEO Web Design workshop, internet marketing training, learn seo, internet marketing singapore and so on – just a handful of keywords and not too expensive ones. I still prefer using Google Adwords as I could get my marketing campaign up and running within hours. Unlike Yahoo Search Market (Overture), it would take at least 24 hours. So I can start monitor the ad-copy and the click-through. Usually, I will leave it there for 48 to 72 hours before tweaking the ad, the keywords and the bid price.
One trick I learned was to start with a slight higher price than you can afford for more competitive keywords. Usually, I will bid up to 50% higher my default bid price for such keywords. And I have to monitor closely for that I will not have to break the bank to pay Google. I will spend about $7 to $10 before I lower my bid price. So far, this technique works well.
Now, back to my Internet marketing workshop. I will have a 2-day workshop in April that will focus on SEO. Not just building a basic website but also to do it with SEO in mind so that even for a new domain the search engines will rank it well for less competitive keywords – those that have between 800k to 2 mil results. There is no real secret here, and I have not invented anything new. I learned from books and… webmasters’ guideline provided by Google, Yahoo and MSN! However, with my experience, I can help you to get there quicker. And I charge a small fee for showing you the open “secret”. Go to this URL,
http://DesignerSEO.com/workshop
and find out if you agree with me.
