Singapore Bus Directory - SEO Case Study
You probably expect SBS Transit to be listed No. 1 in Google search when you search for singapore bus directory. Surprised! www.sbstransit.com.sg is listed in 2nd place.
You probably expect SBS Transit to be listed No. 1 in Google search when you search for singapore bus directory. Surprised! www.sbstransit.com.sg is listed in 2nd place.
In my earlier post, I mentioned this blog was ranked in the second page of Google search results for the search terms seo experts. Since then it has risen the rank and it is now ranked number 11.

Here’s how I helped my friend Andy to get top 10 ranking in Google in about 10 days. He wanted this new website, AmeliaHun.com, to be ranked for the keywords “Coolest Baby on the Planet” - a website dedicated to his newborn baby daughter.
It is more for fun than anything else that he selected such a cool long tail keyword - not a competitive keyword indeed.
But what the heck, it’s still an SEO experiment and you have to get your optimization tactics right to be visible in the top 30.
If you can get a not-so-competitive keyword ranked in the top 10 on Google and Yahoo then you are on the right track. All you need to do for more competitive keywords is to repeat what you’ve done right and create more keyword optimized pages for the next 3 to 6 months.
This was what Andy has done. The domain name AmeliaHun.com was registered on Aug 22, 2006. He did not do anything until Nov 9, 2006 when he was in Kuala Lumpur to demonstrate how easily and quickly one can create a simple web page. Yes, he created that homepage in front of a live audience. So please do not expect a fanciful web page - there are only some text and a couple of pictures. However, he is pretty good at SEO and the resulting homepage is well optimized for the keywords: coolest baby on the planet.
When he asked me on Nov 12, 2006 to point a text link to his new website, I actually gave him 2 and not 1 text link. The first one is a link in the form a list item in a blog post about backlinks and the other one is embedded in the first paragraph of a blog post talking about the coolest baby at http://shihengcheong.com/blogs/2006/11/coolest-baby-on-planet.html.
Yesterday, Nov 21, 2006, I was told that AmeliaHun.com was ranked the 6th Coolest Baby on the Planet by Google.
That’s top 10 ranking in Google achieved in less than 10 days. Congratulation!
And, guess what happen today? My blog post about the coolest baby is ranked Number 1 for the search term Singapore’s coolest baby on Google.!

Latest Search Ranking Updates
Nov 24, 2006
- AmeliaHun.com is ranked NUMBER 1 and 2 in Google.
- AmeliaHun.com is ranked Number 3 in Live Search(MSN).
- This post put www.TIMMGuru.com into the 17th position in Yahoo.
Nov 29, 2006
- AmeliaHun.com maintains NUMBER 1 and 2 position in Google.
- AmeliaHun.com is ranked Number 1 in Live Search(MSN).
- AmeliaHun.com is ranked Number 6 in Yahoo.
- ShiHengCheong.com is ranked Number 1 for the keywords singapore coolest baby in Google.
Dec 7, 2006
- AmeliaHun.com maintains NUMBER 1 and 2 position in Google, Number 1 in Live Search(MSN) and Number 7 in Yahoo.
- As for the keywords singapore coolest baby, TIMMGuru.com is ranked Number 1 and http://shihengcheong.com/blogs is ranked Number 4 in Yahoo, and in Google and MSN http://shihengcheong.com/blogs/2006/11/coolest-baby-on-planet.html is ranked Number 1.