Internet marketers do not need search engine optimization. In fact, they don’t even need to know what HTML is!

What an Internet marketer needs is
1. a hypnotic sales letter
2. an autoresponder
3. a huge mailing list

Internet marketers in today’s cyberspace are no more than the olden days direct mailing companies. Usually, these online marketers are excellent salesmen themselves or they are very good writer - sales letter writer trained in the art of manipulating your emotional.

Getting high ranking in the search engines will be a bonus to them. Because, these online sales man cannot wait 3 to 6 months from the time he launched the product to the time when he actually made a sale!

You can blame it on the search engine companies or you can argue that if not for some unscrupulous Internet marketers who abused of the system. Anyway, they will tell you not to worry about it and SEO is not necessary - their online marketing strategies is to build a huge email list.

But, isn’t the search engines one of the best avenue to get leads and build a responsive email list!

P.S. If you are looking to build a list using an established autoresponder service, here’s one that will help you build a subscriber list really fast. Find out more Click Here.

Do you know that http://www.TIMMGuru.com and http://TIMMGuru.com are distinct URLs and treated different by search engines. Google has always treated them as different distinct URLs until recently - when they upgraded to Big Daddy and resolve the canonical issue.

Still I think it would make life easier if we just stick to one URL for our domain. That is, if you have elected the www version, even if your visitor use the non-www version, your web server will present the www URL.

How Do You Re-direct Non-WWW to WWW?

If you are using Apache web server (Linux), you can use mod rewrite to re-direct non-www to www. You will need to have access to the web server - via FTP or CPanel File Manager.

The file to be edited is .htaccess

Add the following lines to the .htaccess file:

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www..*
RewriteCond %{HTTP_HOST} !^$
RewriteCond %{HTTP_HOST} ^([^.]*).(com|com.sg)
RewriteRule ^.*$ http://www.%1.%2%{REQUEST_URI} [R=301,L]

The above script will redirect:

http://yourdomain.com or http://yourdomain.com.sg
to
http://www.yourdomain.com and http://www.yourdomain.com.sg

If you are not using the Singapore dot com domain name but Malaysia dot com or Indonesia dot com, then replace the “com\.sg” with “com\.my” or “co\.id”.

One advantage of the above script over the one that I adopted from Search Engine News is that this script will leave subdomain.yourdomain.com intact and not re-direct it to www.subdomain.yourdomain.com or www.yourdomain.com/subdomain/.

Redirecting WWW to Non-WWW

And here’s a simple script for you to add into the .htaccess file if you want to re-direct www to non-www.

RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.mysite.com [nc]
RewriteRule (.*) http://mysite.com/$1 [R=301,L]

The above script will redirect:

http://www.mysite.com
to
http://mysite.com

Even if you have sub-domains, the above script will work beautifully.

The above scripts had been tested and used in many of domains I owned and they are working perfectly. Here’s the demo:

• http://mywebculture.com >> http://www.mywebculture.com
• http://www.designerseo.com >> http://designerseo.com