Archive for the ‘Search Engine Optimization’ tag
Search Trend Optimization Case Study
Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.
Royal Plaza Hotel Wins Web Marketing Award
Royal Plaza on Scotts, a Singapore hotel in Orchard Road area, won a silver award in Web marketing as reported by The Straits Times on 12 Feb 2008.
In-House SEO Training Workshops
Back in December 2006, I was engaged by Royal Plaza on Scotts to conduct a 2-day SEO Workshop. We had about 10 participants: the CFO, Revenue Director, Revenue Manager and marketing executives. They wanted to understand how search engine optimization and search marketing could help them to increase visitors to their Web site and to ensure that their Web designers and developers were doing the right things.
Here’s some of the photos taken during the workshop on 10 Dec 2006.
Addictive Copywriting
What is addictive copywriting? It is web content that will bring you a loyal following of readers. It is above SEO. It is spread by word-of-mouth or to be more accurate, it is spread by the power of blogs and social bookmarking.
What makes your content addictive?
- It is Not the useful information you provided.
- It is Not the radical idea that you mentioned.
- It is Not the pretty pictures.
New Look and Feel – SEO Web Design
I’ve finally completed the new web design and layout for this blog. Don’t you think it looks better than the previous design? The last time I fiddled with Blogger template was at least 6 months ago and it took me nearly a week to customise a design template. Read the rest of this entry »
SEO Ranking for Singapore Hotels
I started an experiment recently – to rank for the keywords Singapore hotels into the top 10 of Google and Yahoo search listings. So I started a couple of websites, a blog on Singapore Hotels Guide and another possibly using Joomla on Singapore hotel room rates. Also, compile a list of reputable hotels in the Singapore Hotel directory.
