<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>TIMMGuru &#187; Case Study</title>
	<atom:link href="http://www.timmguru.com/tag/case-study/feed" rel="self" type="application/rss+xml" />
	<link>http://www.timmguru.com</link>
	<description></description>
	<lastBuildDate>Fri, 03 Feb 2012 13:34:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Samsung Omnia &#8211; a Google Trends Case Study</title>
		<link>http://www.timmguru.com/samsung-omnia.html</link>
		<comments>http://www.timmguru.com/samsung-omnia.html#comments</comments>
		<pubDate>Tue, 24 Feb 2009 03:58:10 +0000</pubDate>
		<dc:creator>TIMMGuru</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Web Traffic Optimization]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Omnia]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.timmguru.com/?p=476</guid>
		<description><![CDATA[Samsung Omnia, the smartphone that was launched in mid 2008 to compete against Apple iPhone 3G, has been one of the best alternative options for those who want a touch-screen smartphone that can record video and forward text messages with ease. It has been about 9 months since I wrote that article on Samsung Omnia [...]]]></description>
			<content:encoded><![CDATA[<p><em>Samsung Omnia</em>, the smartphone that was launched in mid 2008 to compete against <a href="http://www.timmguru.com/2008/06/iphone-3g-i-want.html">Apple iPhone 3G</a>, has been one of the best alternative options for those who want a touch-screen smartphone that can record video and forward text messages with ease.</p>
<p><span id="more-476"></span><!--adsense--></p>
<p>It has been about 9 months since I wrote that article on <a href="http://wassup.myblog.sg/2008/06/26/samsung-i900-omnia-new-iphone-3g-killer/">Samsung Omnia</a> at my <a href="http://wassup.myblog.sg/">Wassup</a> blog. It was selected and showcased in the <a href="http://www.samsungmobileblog.com.sg/blog.asp">Samsung Omnia contest</a>. However, it was not good enough to win the Omnia phone prize. But good enough for me to use the analytics to study the search trends on Omnia related search terms.</p>
<p><img src="http://www.timmguru.com/img/samsungmobileblog_001.jpg" alt="Samsung Omnia Contest Winners" title="Samsung Omnia Contest Winners" width="425" height="325" class="aligncenter size-full wp-image-481" border="0" /></p>
<h3>Google Trends on Samsung Omnia</h3>
<p><a rel="nofollow" href="http://www.google.com/trends?q=omnia%2Csamsung+omnia&#038;ctab=0&#038;geo=all&#038;date=all&#038;sort=0"><img src="http://www.timmguru.com/img/omnia_trends_001.jpg" alt="Google Trends: Omnia vs Samsung Omnia" title="Google Trends: Omnia vs Samsung Omnia" width="425" height="331" class="aligncenter size-full wp-image-490" border="0" /></a></p>
<p>The search trends start in June 2008 and Singapore is the number 1 region where you got the most people search for &#8220;omnia&#8221; and &#8220;samsung omnia&#8221; related phrases. The rest of the top 10 are European countries (except for South African). No USA? Maybe Samsung did not launch the phone in the USA or used a different name.</p>
<p>Competing against iPhone and no one searched for &#8220;omnia&#8221; in the USA?!</p>
<h3>Google Analytics on Samsung Omnia</h3>
<p>However, my Google Analytics data on my Wassup blog tells a different story.</p>
<p><img src="http://www.timmguru.com/img/omnia_analytics_002.jpg" alt="Omnia Google Analytics" title="Omnia Google Analytics" width="425" height="229" class="aligncenter size-full wp-image-496" /></p>
<p>People in Singapore are losing interest in the Omnia after about 2 months! The amount of searches peaked in mid-August.</p>
<p>Meanwhile, as Samsung launched the Omnia in the rest of world, the searches outside Singapore increased. In fact, I am getting about the same number of searches from Singapore and USA recently.</p>
<p><img src="http://www.timmguru.com/img/omnia_analytics_003.jpg" alt="Omnia Searches: Singapore vs USA" title="Omnia Searches: Singapore vs USA" width="425" height="210" class="aligncenter size-full wp-image-499" /></p>
<p>It is apparent that the Omnia is losing its appeal and coming the end of its product cycle. So, what&#8217;s next?</p>
<p><a name="Omnia_HD"></a><br />
<h3>Samsung Omnia HD</h3>
<p>I guess the Omnia has been a success for Samsung, otherwise there won&#8217;t be a sequel to the 9 months old Omnia original&#8230; the new <strong>OMNIAHD</strong> with HD video recording at 720p &#8211; <a href="http://www.allaboutsymbian.com/news/item/8972_Samsung_Omnia_HD_launches.php">Samsung Omnia HD</a>.</p>
<div align="center">
<iframe src="http://player.vimeo.com/video/3250935" width="400" height="225" frameborder="0"></iframe>
</div>
<p><!--adsense#468inline--></p>
<p>Suddenly, I have the feeling that Samsung has been spying on my <a href="http://wassup.myblog.sg/2008/06/26/samsung-i900-omnia-new-iphone-3g-killer/#comment">Omnia blog</a> comments. The FAQs from Omnia owners were mainly on the video function or rather malfunction. Apparently, many people bought the Omnia because of the video &#8211; to watch video or to record video. The new Omnia HD being an amazing video camera 3G phone will appeal to these video loving consumers.</p>
<p>Yes. I should be doing a write-up on Omnia HD and collect more Google Trends data. Hopefully, the Omnia HD will be available in Singapore soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timmguru.com/samsung-omnia.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Trend Optimization Case Study</title>
		<link>http://www.timmguru.com/search-trend-optimization-case-study.html</link>
		<comments>http://www.timmguru.com/search-trend-optimization-case-study.html#comments</comments>
		<pubDate>Mon, 03 Mar 2008 06:28:05 +0000</pubDate>
		<dc:creator>TIMMGuru</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[IT Show]]></category>
		<category><![CDATA[Natas Fair]]></category>
		<category><![CDATA[Search Trend Optimization]]></category>

		<guid isPermaLink="false">http://www.timmguru.com/2008/03/search-trend-optimization-case-study.html</guid>
		<description><![CDATA[Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog. Here&#8217;s some blog posts on Search Trend Optimization: www.blogopreneur.com/2007/03/13/search-trend-optimization www.andyhun.com/2007/08/search-trend-optimization-is-this-going.html www.achever.com/ecomm-meeting-1-sep-2007-search-trend-optimization.html Recently, I [...]]]></description>
			<content:encoded><![CDATA[<p><em>Search trend optimization</em> is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.</p>
<p><span id="more-234"></span>Here&#8217;s some blog posts on Search Trend Optimization:</p>
<ul>
<li><a rel="nofollow" href="http://www.blogopreneur.com/2007/03/13/search-trend-optimization/" target="_blank">www.blogopreneur.com/2007/03/13/search-trend-optimization</a></li>
<li><a rel="nofollow" href="http://www.andyhun.com/2007/08/search-trend-optimization-is-this-going.html" target="_blank">www.andyhun.com/2007/08/search-trend-optimization-is-this-going.html</a></li>
<li><a rel="nofollow" href="http://www.achever.com/ecomm-meeting-1-sep-2007-search-trend-optimization.html" target="_blank">www.achever.com/ecomm-meeting-1-sep-2007-search-trend-optimization.html</a></li>
</ul>
<p>Recently, I optimized a relatively new blog (created on 17 Feb 2008) &#8211; <a href="http://wassup.myblog.sg" target="_blank">http://wassup.myblog.sg</a>, to test out the search trend optimization technique.</p>
<h3>Case Study 1: Natas Travel Fair 2008</h3>
<p>I first made a post related to <a href="http://wassup.myblog.sg/2008/02/23/hokkaido-fly-drive/" target=_blank>Natas Fair</a> on 23 Feb 2008. Then 3 days later, I made a very short post on the <a href="http://wassup.myblog.sg/2008/02/26/natas-travel-2008/" target=_blank>Natas Travel Fair 2008</a>. Over the past 10 days, the new blog wassup.myblog.sg attracted nearly 400 visitors looking for information related to &#8220;natas&#8221;. All these visitors came through the search engine listing because of 2 short blog posts!</p>
<div align=center>
<img src='http://www.timmguru.com/img/google_analytics_natas_001.jpg' alt='Natas visitors' border='0'/><br />
<strong>Traffic Sources Keywords Report by Google Analytics</strong>
</div>
<p>&nbsp;</p>
<p>If you have a travel related blog, go made a post on the next Natas later this year and see the increase in visitors to your Web site.</p>
<h3>Case Study 2: Singapore IT Show 2008</h3>
<p>The <a href="http://wassup.myblog.sg/2008/03/02/it-show-singapore/" target="_blank">Singapore IT Show 2008</a> will start this Thursday, 6 March 2008. My blog post on the IT Show event was made yesterday, and it is now ranked among the top 10 for several &#8220;IT Show&#8221; related search terms.</p>
<div align="center">
<img src='http://www.timmguru.com/img/google_it_show_001.jpg' alt=''IT Show 2008 Google SERP" /><br />
<strong>Google SERP: IT Show 2008</strong>
</div>
<p>&nbsp;</p>
<div align="center">
<img src='http://www.timmguru.com/img/google_it_show_2008_002.jpg' alt='IT Show 2008 Singapore Google SERP' /><br />
<strong>Google SERP: IT Show 2008 Singapore</strong>
</div>
<p>&nbsp;</p>
<p>With good rankings for such targeted search terms, I am expecting a signification increase in the number of visitors to the blog over the next few days.</p>
<p>If you plan to visit the <em>IT Show</em> this week, I suggest that you blog it and see the result for yourself. </p>
<p>Please leave your comment below if you mentioned about the event in your blog.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timmguru.com/search-trend-optimization-case-study.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

