Rather I would say SPH lost the domain googlereseller.com.sg to Google Inc.

So what happened?

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If you have other ways to make money with your blog, don’t use Google Adsense or Yahoo Publisher Network or any other PPC programs. The most obvious reason is that you are giving away your traffic for that few cents. If your readers are aware of this Ads by Google program, you can hardly get clicks from them. Also, many tech-savvy visitors are just blind to such ads.

However, if you still want use Adsense, here’s what you can do to increase your revenue.
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You know all the hypes about making money with Adsense. You have PLR Adsense Websites, Adsense website templates and tons of Internet marketers peddling Adsense related products on the net and in your mailbox. And one of the most popular name in this area is Joel Comm. He is the author of the e-book Adsense Secrets. Nowadays, if you’re on his mailing list, he will be blasting emails to sell you all sorts of stuff that are profitable to him and I believe he makes more money doing email marketing than selling his own Adsense Secrets e-book.

Now, let’s talk about Adsense Content Website. Is it still profitable to build a content website and monetize the traffic with Adsense?

Well, let me put it in this way. In the ideal Google world, Ads by Google should be placed on web pages with interesting and useful content that visitors love, particular niche websites. So if your website falls in this category, then you can expect to make money with Adsense in the long run. However, if you are using one of those PLR Adsense Websites which I mentioned above or pulling contents from other websites and paste them into one of the Adsense website templates then I would tell you not to waste your time.

Recently, one of the participants of my SEO workshop asked me how he should go about building niche marketing website to make money with Adsense. These are my advices to him:

1. Build a website on a topic that is close to your heart, it should be something that you have lots of knowledge or experience. It may be your hobby, things that you do during your free time or even your profession.

2. Your website will be interesting to your reader if you write the content with interest.

3. No idea what is hot and traffic pulling. Read the weekly supplements of the local newspapers, e.g. Digital Life, Mind Your Body and Urban. Or go to eBay and research what are people buying…

4. Don’t worry about Adsense or generating revenue, think about your readers first. Write to tell a story. Because good stories bring you good traffic.

I guess many of many people are still not convinced that one should start focusing on building targeted traffic from Singapore or optimizing web traffic to Singapore related websites.

Over the last two years, I have built numerous Singapore related websites over the last 2 years. I have been monitoring traffic to these websites. These are search engine optimized sites and also I have been updating and adding new content. Traffic is growing and there is an exponential growth from Singapore population since earlier this year. Web traffic optimization for Singapore related websites will be crucial in attracting buyers from not only Singapore but around the South East Asia region e.g. Malaysia, Indonesia, Philippines, Thailand, Camdodia, Vietnam and etc.

Two years ago, there are few Ads by Google that are targeted at Singapore visitors and they are cheap. Now, I am seeing an increase in the pay-per-click. In other words, more advertisers are coming in and pushing the cost of advertising to Singapore Internets users. That means your Adsense will potentially give you more revenue on your Singapore websites.

From my survey over the last 6 months, I found out that for every Singapore home that has a computer, 10 out of 10 children from the age of 10 use the Internet. They use the search engines to research on their homework and more so on their current fad e.g. Harry Porter, Neopet, Singapore Idol and etc.