Samsung Omnia – a Google Trends Case Study

Samsung Omnia, the smartphone that was launched in mid 2008 to compete against Apple iPhone 3G, has been one of the best alternative options for those who want a touch-screen smartphone that can record video and forward text messages with ease.

It has been about 9 months since I wrote that article on Samsung Omnia at my Wassup blog. It was selected and showcased in the Samsung Omnia contest. However, it was not good enough to win the Omnia phone prize. But good enough for me to use the analytics to study the search trends on Omnia related search terms.

Samsung Omnia Contest Winners

Google Trends on Samsung Omnia

Google Trends: Omnia vs Samsung Omnia

The search trends start in June 2008 and Singapore is the number 1 region where you got the most people search for “omnia” and “samsung omnia” related phrases. The rest of the top 10 are European countries (except for South African). No USA? Maybe Samsung did not launch the phone in the USA or used a different name.

Competing against iPhone and no one searched for “omnia” in the USA?!

Google Analytics on Samsung Omnia

However, my Google Analytics data on my Wassup blog tells a different story.

Omnia Google Analytics

People in Singapore are losing interest in the Omnia after about 2 months! The amount of searches peaked in mid-August.

Meanwhile, as Samsung launched the Omnia in the rest of world, the searches outside Singapore increased. In fact, I am getting about the same number of searches from Singapore and USA recently.

Omnia Searches: Singapore vs USA

It is apparent that the Omnia is losing its appeal and coming the end of its product cycle. So, what’s next?


Samsung Omnia HD

I guess the Omnia has been a success for Samsung, otherwise there won’t be a sequel to the 9 months old Omnia original… the new OMNIAHD with HD video recording at 720p – Samsung Omnia HD.

Suddenly, I have the feeling that Samsung has been spying on my Omnia blog comments. The FAQs from Omnia owners were mainly on the video function or rather malfunction. Apparently, many people bought the Omnia because of the video – to watch video or to record video. The new Omnia HD being an amazing video camera 3G phone will appeal to these video loving consumers.

Yes. I should be doing a write-up on Omnia HD and collect more Google Trends data. Hopefully, the Omnia HD will be available in Singapore soon.

{ 1 comment… read it below or add one }

Terence Yap Singapore October 22, 2009 at 2:20 pm

Thanks for the statistics. I like this phone so much that I just submitted this site to Digg!

Thanks again!

*smiles*

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