This “bad” news is not unexpected. But, why a website could be number 1 this week and dropped to number 19 the following.
One quick and easy excuse would be Yahoo algorithm is faulty!!! Is it really like that?
Ok, here’s the true story. The server hosting www.indexfuturestrading.com was down for 3 days just prior to my discovery that it went to no. 1 on Yahoo search. And it took me another 2 days to fixed up all the pages before the website was up again on another server. Total of 5 days off-line – ranking sure suffered!
This incident made me realize the importance of reliable web hosting and never go for the cheap web hosting.
On top of that, the new web hosting server has different configuration and so I could not just restore the files from the backup but had to rebuild all of the TE pages. In the process of rebuilding, I changed the layout and move the link to the TE generated pages deeper into the directory.
The homepage was also redesigned. I listened to the “experts” advice and remove all the “hidden” links from the homepage to the Traffic Equalizer pages. Then this week, the ranking plummeted from No. 1 to No. 19.
However, we must understand that this website is barely 3 months old and already made it to the top 20!
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