TIMMGuru — Page 4

Search Trend Optimization Case Study

March 3, 2008

Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.

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What’s Microblogging? And Why Micro Blog?

February 23, 2008

I am not sure if it should be micro-blogging or microblogging. However, I prefer using microblogging since it saves me an additional keystroke. If you have been twittering, you’ll know what microblogging is all about. Basically, it’s a blog with very short entries – usually just one liner as in the case of a Twitter [...]

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Why Not Use CMS – Drupal or Joomla?

February 15, 2008

What’s CMS? CMS is Content Management System. If you have not heard about it, then it’s time. I think one of the biggest advantage of using a CMS is the ease of updating your pages and creating new one. So I am already using a CMS if you consider WordPress to be one. However, I [...]

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Royal Plaza Hotel Wins Web Marketing Award

February 13, 2008

Royal Plaza on Scotts, a Singapore hotel in Orchard Road area, won a silver award in Web marketing as reported by The Straits Times on 12 Feb 2008. In-House SEO Training Workshops Back in December 2006, I was engaged by Royal Plaza on Scotts to conduct a 2-day SEO Workshop. We had about 10 participants: [...]

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SEO Workshop by Finggle Appraised by Search Marketing Analyst

January 25, 2008

I got a couple of good testimonials from Mark Vozzo, a Search Marketing Analyst with Fairfax Digital based in Australia and Kala Nehete, Practice Specialist with McKinsey & Company working from Singapore. The 2 days SEO Workshop covers beyond basic SEO guidelines and good practice. It is no longer good enough to be ranked top [...]

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Star Challenge 2008 Website Broken?

January 22, 2008

As an SEO practitioner, I read with interest the front page article on Today newspaper (Friday, 18 Jan 2008) about the Search Engine Competition – Star Challenge 2008. Wanted: The ultimate search engine Reward: US$100,000 A*Star seeks to emulate Google, Yahoo First of all, let me make it very clear that I think what A*Star [...]

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Marketing Metrics for Online Marketing

January 20, 2008

Data-driven marketing is the latest buzzword in online marketing. I was researching on this topic and found it to be vitally important to not just the search engine marketing(SEM) but specifically to search engine optimization(SEO). In order to measure the performance of a SEO project, you’ll need the appropriate metrics. Beside basic metrics related to [...]

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ST701 Online Classifieds Revamped, Again?

January 7, 2008

It was announced in the Straits Times that ST701 online classified portal was revamped (again) featuring… “the portal’s popular search engine is now in an easy-to-locate spot”. But, I think the journalist mention of “easy-to-locate” is not referring to the search box you see at ST701 homepage.

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ST701 Web Usability Fixed?

December 27, 2007

Well, the people at ST701.com actually removed that stupid idea of rollover image menu. However, does the new menu improve usability and make it more search engine friendly. You be the judge. For those who missed that difficult-to-use image menu, go check out this video:

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