Data-driven marketing is the latest buzzword in online marketing. I was researching on this topic and found it to be vitally important to not just the search engine marketing(SEM) but specifically to search engine optimization(SEO).
In order to measure the performance of a SEO project, you’ll need the appropriate metrics. Beside basic metrics related to your SEM e.g. PPC campaign and sponsored links advertisement, such as CPC, CPM, CTR and etc., SEO specialists must also measure hits, pageviews, unique visitors, bounce rate and more.
It was announced in the Straits Times that ST701 online classified portal was revamped (again) featuring… “the portal’s popular search engine is now in an easy-to-locate spot”.
But, I think the journalist mention of “easy-to-locate” is not referring to the search box you see at ST701 homepage.
I was angry, very angry when my ex-colleague asked me to take a look at his revamped website(www.ottegroup.com) done by some Flash web designers in Singapore.
Here’s snippets of what he said to me:
“I have finally received my new web pages but feel that it is really a bad choice with the web designer. He is using Flash and I cannot refer to any link or pages.”
“It looks good but not very functional.”
“Can you help me take a look and see how bad is the website?”
So, I looked at his website and got angry because it was beyond bad.
The offline marketing campaign by ST701 is definitely driving more traffic to the web site. How do I know? I’ve got a site that’s monitor the number of searches on the search term: st701
And, according to my figures there was at least 3 times increase in the traffic to the ST701 comparing Oct vs Sep.
I thought I was overly harsh when I commented that the rollover navigation box was a stupid idea. However, I am not alone using the “stupid” word.
Jakob Nielsen, the web usability expert, commented in the special report published at ZDNet that “Web sites need SEO consultants to save themselves from their own stupidities”.
After 10 years of telling people what not to do with their web sites, Jakob is still facing an uphill task. Most web site owners don’t listen.
SPH is going all out to drive traffic to the revamped ST701! The ST701 ad is being advertised across Google content network i.e. web sites own by you and I who are Adsense publishers. This web site displayed a Leaderboard graphic banner of ST701 ad, the keywords are likely to be “accounting services in singapore”.
Anyone with basic SEO knowledge will know that incoming links are important to getting higher ranking in search engine results and PageRank(PR). And blog makes it easy for you to get incoming links.
You have a higher change of getting higher PR when you blog. The reason is quite simple, more web pages will link to your pages because blog is designed with that feature from the start. In fact, trackback was invented because of blog. And RSS becomes popular because of blog.
Jakob Nielsen, the web usability expert, commented in the 
