Just got a copy of Keyword Equalizer and have been playing with it for the past hours. I think it’s a great time saver. All you need to do is to enter a couple of keywords and it look for related and variant keywords from Overture.
And if you have access to Wordtracker, you can import the list into Keyword Equalizer and analyse the “effeciency” of these keyword using a secret formul. The authors of the software are not telling how they compute the “efficient number” – it is not the same as KEI. I suspect that the software actually compares the “supply and demand” of each keyword from various sources – one of them must be Google. The efficiency number is a relative number. It is an interesting concept: you can first set the filter parameters to restrict only less competitve keywords for analysis.
I feel pretty good buying this software and know that I can save some agonising hours of keyword research.
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