According to the stats from one of my blogs, people are using inSing.com as a search engine. I think this is good news for the inSing.com team and thumb up for choosing Google search engine technology. Yes, I am very tempted to compare inSing.com enhanced by Google search with SPH’s Rednano search but I do not have sufficient evidence to conduct a fair comparison.
Anyway, inSing.com was not intended to be a search engine, unlike Rednano which original intention was to “supplant the big names of Google and Yahoo as the prime tool for sourcing local information”.
What Are People Searching at inSing.com
My guess is people are using inSing.com to search for lifestyle related topics e.g. food, restaurant and shopping. You can take a look at Alexa Site Info on inSing.com to find out what keywords bring traffic to inSing.com.
For my blog to get a referral from inSing.com, I postulated that inSing.com had to have lots of people visiting its voluminous pages in order to capture even 1 visitor trying to search for reebonz at inSing.com.
The point is… some people are using inSing.com as a search engine!
Because my blog ranked among the top few listings in Google, it is also being displayed in inSing.com search and in turn brings visitors to my site.
The second point is that a properly SEO‘ed web page gets traffic not only from Google search but also from portals like inSing.com which implemented enhanced by Google search results.
Why inSing.com Criticism?
From Alexa’s Site Info, you will see that one of the top 20 search terms to inSing.com was insing.com criticism!
It really puzzled me that people are searching for “insing.com criticism”.
Does anyone really cares if there were negative comments on inSing.com or is it that someone trying to monitor inSing.com online reputation?
So what’s your take on inSing.com search? Please leave your comment below.

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