I was helping one of my SEO Web Design Course participants to submit a PRWeb press release. When I searched PRWeb for singapore aesthetic clinic, there were only 11 results and they were all dated between 2004 and 2005.
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I’ll be brief here. If you want to learn how to generate huge amount of targeted traffic, you have to learn from Kelvin Hui. He is the expert in traffic generation, period.

• Kelvin Hui helped Joel Comm to outrank Google for the keyword – adsense
• In 2006, Yahoo Inc partnered with Kelvin Hui’s FreindEarth.com
• Kelvin Hui first Clickbank pay cheque in 2001 was more than $900
• Kelvin Hui websites generated more than $100,000/mth income with Adsense

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I was surfing around and a question came to my mind.

Is there a Ten Commandments for Web Startups?

Since I specialize in SEO business, my business model and 10 commandments may not be applicable to most people who intend to start a web business.

So, I started googling for the tips and guide on starting a successful business online.

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Earlier today, I met with a friend who has been in the business of Internet marketing for a couple years. He makes a living selling ebooks online. So I told him this “Internet Maketers Don’t Need SEO“.

He didn’t agree initially.

So I asked him if he’d built his list using any SEO related techniques i.e. his subscribers found him through the search engines’ organic listing. He didn’t answer. He believes posting lots of articles on his website is one of SEO practice. And he further explained that his articles bring him traffic and generate revenue with Adsense. Then he asked: “Are you trying to sell me something?”

Am I trying to sell him something? Of course not. It would be wrong to sell him my SEO workshop program if he has no need for it – at least not for the website which he makes money selling others’ ebooks and info-products. He does not need SEO because he has a sizeable emails list where he sells useful ebooks to his subscribers.

However, he would need SEO when he moves from email marketing or affiliate marketing or JV to expand his customers base and revenue. Eventually, when he find his niche, he will need SEO to help him sell to his niche through the search engines. SEO can help you to target your niche, position your product/service and convert sales.

So when I said “Internet Marketers do not need SEO”, I means people who peddle ebooks, softwares and info-products such as CDs and DVDs on making money on the Internet do not need SEO.

P.S. To many people Internet marketing means affiliate marketing using mass emailing. So from now on, I will use e-marketing (a subset of e-commerce) to mean marketing on the Internet.

Internet marketers do not need search engine optimization. In fact, they don’t even need to know what HTML is!

What an Internet marketer needs is
1. a hypnotic sales letter
2. an autoresponder
3. a huge mailing list

Internet marketers in today’s cyberspace are no more than the olden days direct mailing companies. Usually, these online marketers are excellent salesmen themselves or they are very good writer – sales letter writer trained in the art of manipulating your emotional.

Getting high ranking in the search engines will be a bonus to them. Because, these online sales man cannot wait 3 to 6 months from the time he launched the product to the time when he actually made a sale!

You can blame it on the search engine companies or you can argue that if not for some unscrupulous Internet marketers who abused of the system. Anyway, they will tell you not to worry about it and SEO is not necessary – their online marketing strategies is to build a huge email list.

But, isn’t the search engines one of the best avenue to get leads and build a responsive email list!

P.S. If you are looking to build a list using an established autoresponder service, here’s one that will help you build a subscriber list really fast. Find out more Click Here.