Some call it digital footprint, digital branding, online reputation management or digital reputation management. I bet you know by now that Google is the online reputation management system. And understanding Applied SEO(search engine optimization) will help you learn how to manage online reputation of your company.

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Royal Plaza on Scotts, a Singapore hotel in Orchard Road area, won a silver award in Web marketing as reported by The Straits Times on 12 Feb 2008.

In-House SEO Training Workshops

Back in December 2006, I was engaged by Royal Plaza on Scotts to conduct a 2-day SEO Workshop. We had about 10 participants: the CFO, Revenue Director, Revenue Manager and marketing executives. They wanted to understand how search engine optimization and search marketing could help them to increase visitors to their Web site and to ensure that their Web designers and developers were doing the right things.

Here’s some of the photos taken during the workshop on 10 Dec 2006.

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SPH is going all out to drive traffic to the revamped ST701! The ST701 ad is being advertised across Google content network i.e. web sites own by you and I who are Adsense publishers. This web site displayed a Leaderboard graphic banner of ST701 ad, the keywords are likely to be “accounting services in singapore”.

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Started to explore the MySpace.com and trying to figure how social media marketing works.

Here’s how you can  get started with MySpace Social Networking: Read the rest of this entry »

Do you know who is the coolest guy on the planet? As far as Google search, the Number 1 Coolest Guy on the Planet is SEO Expert – Brad Fallon.

In fact the top positions are occupied by many Internet marketers such as Andy Jenkins of Yahoo Store Builder, Mike Filsaime, Russell Brunson, Jonathon Leger and others who I’ve not heard about.

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