Did you know when you engage a cheap web designer to build your website, it is very likely that the design is not original, but modified from existing ready-made web design templates. Yes, for cheap website design, you get what you pay for – not very original artwork and unique website design.
I can’t help it but to use very very strong words to show my anger with such unscrupulous, deceitful and devious Singapore web design company in the pursuit of search engine ranking for the keywords web design and content management system using black-hat SEO tricks.
What’s CMS?
CMS is Content Management System. If you have not heard about it, then it’s time.
I think one of the biggest advantage of using a CMS is the ease of updating your pages and creating new one.
So I am already using a CMS if you consider Wordpress to be one. However, I mean CMS CMS e.g. Drupal or Joomla.
Royal Plaza on Scotts, a Singapore hotel in Orchard Road area, won a silver award in Web marketing as reported by The Straits Times on 12 Feb 2008.
Back in December 2006, I was engaged by Royal Plaza on Scotts to conduct a 2-day SEO Workshop. We had about 10 participants: the CFO, Revenue Director, Revenue Manager and marketing executives. They wanted to understand how search engine optimization and search marketing could help them to increase visitors to their Web site and to ensure that their Web designers and developers were doing the right things.
Here’s some of the photos taken during the workshop on 10 Dec 2006.
I got a couple of good testimonials from Mark Vozzo, a Search Marketing Analyst with Fairfax Digital based in Australia and Kala Nehete, Practice Specialist with McKinsey & Company working from Singapore.
The 2 days SEO Workshop covers beyond basic SEO guidelines and good practice. It is no longer good enough to be ranked top in search engines e.g. Google and Yahoo. The objectives of the SEO Workshop organized by Finggle includes driving targeted traffic and converting visitors to customers.
Watch the following videos and hear what the marketing professional and management consultant said about the SEO Workshop.
Mark Vozzo, Search Marketing Analyst, Fairfax -
the largest newspaper publisher in Australia
As an SEO practitioner, I read with interest the front page article on Today newspaper (Friday, 18 Jan 2008) about the Search Engine Competition – Star Challenge 2008.
First of all, let me make it very clear that I think what A*Star is doing is good for Singapore. I want to support such an initiative and that’s the reason why I am writing about it. I believe the Star Challenge 2008 is not about building the ultimate search engine. The aim behind this search engine competition is marketing-driven – to be visible on the world stage so that search engine technology experts and researchers will take note of this small little island, Singapore, and probably come here to work at Fusionpolis.
Star Challenge. Is this the same as President Star Challenge or something to do with the Star Awards by Mediacorp, isn’t it? Huh! Maybe Zoe and Fann can now contest again?!
I was angry, very angry when my ex-colleague asked me to take a look at his revamped website(www.ottegroup.com) done by some Flash web designers in Singapore.
Here’s snippets of what he said to me:
“I have finally received my new web pages but feel that it is really a bad choice with the web designer. He is using Flash and I cannot refer to any link or pages.”
“It looks good but not very functional.”
“Can you help me take a look and see how bad is the website?”
So, I looked at his website and got angry because it was beyond bad.
I thought I was overly harsh when I commented that the rollover navigation box was a stupid idea. However, I am not alone using the “stupid” word.
Jakob Nielsen, the web usability expert, commented in the special report published at ZDNet that “Web sites need SEO consultants to save themselves from their own stupidities”.
After 10 years of telling people what not to do with their web sites, Jakob is still facing an uphill task. Most web site owners don’t listen.
In order to outrank your competition in search engines, you need to study and analyze them. Typically, you need to analyze the top 30 search results for your targeted keywords.
If you are in a hurry, study and analyze the top 10 search listing results. The secrets to rank your web page #1 in the search engines lie in these 10 pages!
Both on-page factors and off-page factors must be analyzed.
This is probably the last post for 2006. Also, the last time I use Blogger to publish to this blog.