Archive for the ‘ST701’ Category

ST701 Online Classifieds Revamped, Again?

It was announced in the Straits Times that ST701 online classified portal was revamped (again) featuring… “the portal’s popular search engine is now in an easy-to-locate spot”.

ST701 Online Classifieds

But, I think the journalist mention of “easy-to-locate” is not referring to the search box you see at ST701 homepage.

(more…) ST701 Online Classifieds Revamped, Again?

ST701 Web Usability Fixed?

Well, the people at ST701.com actually removed that stupid idea of rollover image menu.

However, does the new menu improve usability and make it more search engine friendly. You be the judge.

For those who missed that difficult-to-use image menu, go check out this video:

(more…) ST701 Web Usability Fixed?

ST701 Marketing Campaign Excellent Result

The offline marketing campaign by ST701 is definitely driving more traffic to the web site. How do I know? I’ve got a site that’s monitor the number of searches on the search term: st701

And, according to my figures there was at least 3 times increase in the traffic to the ST701 comparing Oct vs Sep.

Number of searches for st701 over the past 3 months

(more…) ST701 Marketing Campaign Excellent Result

ST701 advertises on Google Adwords

SPH is going all out to drive traffic to the revamped ST701! The ST701 ad is being advertised across Google content network i.e. web sites own by you and I who are Adsense publishers. This web site displayed a Leaderboard graphic banner of ST701 ad, the keywords are likely to be “accounting services in singapore”.

ST701

(more…) ST701 advertises on Google Adwords