It was announced in the Straits Times that ST701 online classified portal was revamped (again) featuring… “the portal’s popular search engine is now in an easy-to-locate spot”.
But, I think the journalist mention of “easy-to-locate” is not referring to the search box you see at ST701 homepage.
Well, the people at ST701.com actually removed that stupid idea of rollover image menu.
However, does the new menu improve usability and make it more search engine friendly. You be the judge.
For those who missed that difficult-to-use image menu, go check out this video:
The offline marketing campaign by ST701 is definitely driving more traffic to the web site. How do I know? I’ve got a site that’s monitor the number of searches on the search term: st701
And, according to my figures there was at least 3 times increase in the traffic to the ST701 comparing Oct vs Sep.
SPH is going all out to drive traffic to the revamped ST701! The ST701 ad is being advertised across Google content network i.e. web sites own by you and I who are Adsense publishers. This web site displayed a Leaderboard graphic banner of ST701 ad, the keywords are likely to be “accounting services in singapore”.
