Marketing Metrics for Online Marketing
Data-driven marketing is the latest buzzword in online marketing. I was researching on this topic and found it to be vitally important to not just the search engine marketing(SEM) but specifically to search engine optimization(SEO).
In order to measure the performance of a SEO project, you’ll need the appropriate metrics. Beside basic metrics related to your SEM e.g. PPC campaign and sponsored links advertisement, such as CPC, CPM, CTR and etc., SEO specialists must also measure hits, pageviews, unique visitors, bounce rate and more.