As an SEO practitioner, I read with interest the front page article on Today newspaper (Friday, 18 Jan 2008) about the Search Engine Competition - Star Challenge 2008.
- Wanted: The ultimate search engine
- Reward: US$100,000
- A*Star seeks to emulate Google, Yahoo

First of all, let me make it very clear that I think what A*Star is doing is good for Singapore. I want to support such an initiative and that’s the reason why I am writing about it. I believe the Star Challenge 2008 is not about building the ultimate search engine. The aim behind this search engine competition is marketing-driven - to be visible on the world stage so that search engine technology experts and researchers will take note of this small little island, Singapore, and probably come here to work at Fusionpolis.
Star Challenge 2008: A Cheapskate Marketing Campaign?
Star Challenge. Is this the same as President Star Challenge or something to do with the Star Awards by Mediacorp, isn’t it? Huh! Maybe Zoe and Fann can now contest again?!

(more…) Star Challenge 2008 Website Broken?