Archive for the ‘Search Engine Optimization’ Category

Making Top Ranking Hub is Fast and Simple

My very first hub article is now ranked in the first page of Google.com and Yahoo.com search. The article is about Vivocity, the largest shopping centre in Singapore which occupies the former World Trading Centre’s exhibition and convention area.

(more…) Making Top Ranking Hub is Fast and Simple

Singapore Bus Directory - SEO Case Study

You probably expect SBS Transit to be listed No. 1 in Google search when you search for singapore bus directory. Surprised! www.sbstransit.com.sg is listed in 2nd place.

(more…) Singapore Bus Directory - SEO Case Study

Search Trend Optimization Case Study

Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.

(more…) Search Trend Optimization Case Study

SEO Workshop by Finggle Appraised by Search Marketing Analyst

I got a couple of good testimonials from Mark Vozzo, a Search Marketing Analyst with Fairfax Digital based in Australia and Kala Nehete, Practice Specialist with McKinsey & Company working from Singapore.

The 2 days SEO Workshop covers beyond basic SEO guidelines and good practice. It is no longer good enough to be ranked top in search engines e.g. Google and Yahoo. The objectives of the SEO Workshop organized by Finggle includes driving targeted traffic and converting visitors to customers.

Watch the following videos and hear what the marketing professional and management consultant said about the SEO Workshop.


Mark Vozzo, Search Marketing Analyst, Fairfax -
the largest newspaper publisher in Australia

(more…) SEO Workshop by Finggle Appraised by Search Marketing Analyst

Star Challenge 2008 Website Broken?

As an SEO practitioner, I read with interest the front page article on Today newspaper (Friday, 18 Jan 2008) about the Search Engine Competition - Star Challenge 2008.

  • Wanted: The ultimate search engine
  • Reward: US$100,000
  • A*Star seeks to emulate Google, Yahoo

Singapore Star Challenge 2008 - Today Newspaper 18 Jan 2008

First of all, let me make it very clear that I think what A*Star is doing is good for Singapore. I want to support such an initiative and that’s the reason why I am writing about it. I believe the Star Challenge 2008 is not about building the ultimate search engine. The aim behind this search engine competition is marketing-driven - to be visible on the world stage so that search engine technology experts and researchers will take note of this small little island, Singapore, and probably come here to work at Fusionpolis.

Star Challenge 2008: A Cheapskate Marketing Campaign?

Star Challenge. Is this the same as President Star Challenge or something to do with the Star Awards by Mediacorp, isn’t it? Huh! Maybe Zoe and Fann can now contest again?!

The Star Challenge home page

(more…) Star Challenge 2008 Website Broken?

ST701 Online Classifieds Revamped, Again?

It was announced in the Straits Times that ST701 online classified portal was revamped (again) featuring… “the portal’s popular search engine is now in an easy-to-locate spot”.

ST701 Online Classifieds

But, I think the journalist mention of “easy-to-locate” is not referring to the search box you see at ST701 homepage.

(more…) ST701 Online Classifieds Revamped, Again?

Flash Web Designer Using Sneaky SEO Trick

I was angry, very angry when my ex-colleague asked me to take a look at his revamped website(www.ottegroup.com) done by some Flash web designers in Singapore.

Here’s snippets of what he said to me:

“I have finally received my new web pages but feel that it is really a bad choice with the web designer. He is using Flash and I cannot refer to any link or pages.”

“It looks good but not very functional.”

“Can you help me take a look and see how bad is the website?”

So, I looked at his website and got angry because it was beyond bad.

(more…) Flash Web Designer Using Sneaky SEO Trick

Singapore SEO Consultant interviewed by ZDNet Asia

Shi Heng Cheong, Singapore-based SEO consultant and search optimization trainer was quoted in an article in ZDNet Asia yesterday.

Time to see beyond SEO for Google

Time to see beyond SEO for Google
(more…) Singapore SEO Consultant interviewed by ZDNet Asia

SEO Consultants Rectify Web Site Stupidities

I thought I was overly harsh when I commented that the rollover navigation box was a stupid idea. However, I am not alone using the “stupid” word.

Web site stupiditiesJakob Nielsen, the web usability expert, commented in the special report published at ZDNet that “Web sites need SEO consultants to save themselves from their own stupidities”.

After 10 years of telling people what not to do with their web sites, Jakob is still facing an uphill task. Most web site owners don’t listen.

(more…) SEO Consultants Rectify Web Site Stupidities

You Don’t Really Need High PageRank to Win

Here’s a blog post that answer your question: “Does PageRank really matter for ranking in Google?

The short answer is: “Yes, it does.”

The long answer is: “Not all the time, it depends who links to you, how they link to you and the keyword you’re competing.”

To get the full explanation, go visit Jonathan Leger’s blog now.