Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.
Rather I would say SPH lost the domain googlereseller.com.sg to Google Inc.
So what happened?
I got a couple of good testimonials from Mark Vozzo, a Search Marketing Analyst with Fairfax Digital based in Australia and Kala Nehete, Practice Specialist with McKinsey & Company working from Singapore.
The 2 days SEO Workshop covers beyond basic SEO guidelines and good practice. It is no longer good enough to be ranked top in search engines e.g. Google and Yahoo. The objectives of the SEO Workshop organized by Finggle includes driving targeted traffic and converting visitors to customers.
Watch the following videos and hear what the marketing professional and management consultant said about the SEO Workshop.
Mark Vozzo, Search Marketing Analyst, Fairfax -
the largest newspaper publisher in Australia
(more…) SEO Workshop by Finggle Appraised by Search Marketing Analyst
Data-driven marketing is the latest buzzword in online marketing. I was researching on this topic and found it to be vitally important to not just the search engine marketing(SEM) but specifically to search engine optimization(SEO).
In order to measure the performance of a SEO project, you’ll need the appropriate metrics. Beside basic metrics related to your SEM e.g. PPC campaign and sponsored links advertisement, such as CPC, CPM, CTR and etc., SEO specialists must also measure hits, pageviews, unique visitors, bounce rate and more.
SPH is going all out to drive traffic to the revamped ST701! The ST701 ad is being advertised across Google content network i.e. web sites own by you and I who are Adsense publishers. This web site displayed a Leaderboard graphic banner of ST701 ad, the keywords are likely to be “accounting services in singapore”.
Got an email from an established website designer in Singapore. I was invited to partner with this company to do SEO/SEM campaign for one of his clients. His client is one of the very famous eye surgeon in the region who pioneered the LASIK surgery in Singapore. I took a quick look at the website and think it is a very nice piece of work, good architecture and lots of useful contents. Of course, there are some common mistakes made - typical of web designer. One of the most obvious blunder is the identical title tag for all the web pages.
I will spend a couple of hours to do a more detailed research on the website and make a quick SEO analysis report.
It has been a year since I started this blog to record my SEO projects. And I guess I am doing quite well with my effort. However, this blog itself has not been doing as well as I would expect with Googlebot and Google’s SERP. In fact, the Pagerank suffered a big drop from 4 to 3 then 2 since early this year. As you can see, I was very active in writing the fresh content in the first few months but since early this year I have been lazy and just copy and paste articles to post on this blog. The SE spiders and bots can tell if your content is unique or copied so if you want good PR and ranking - writing your own content.
Beside adding new unique content here, I am implementing a Partners Directory in this site. Hopefully, I will get some backlinks and reciprocal links to boost my PR. There are hundreds of SEO, Internet Marketing, Web Hosting and Website Resources links in the Web directory. These links are chosen as they are related to the topics of SEO and Search Marketing so that the spiderbots can establish relevance. Some of these sites are ranked PR5 and above, so do check it out.
I have been revamping this blogsite over the past week and decide to use a new RSS URL - http://feeds.feedburner.com/timmguru. The previous URL which is somewhat long and akward will be used for a new blog: timmguru.blogspot.com. This new blog will focus on the SEO and the development of search marketing industry in Singapore. So, do check it this new blogsite.
And if you’ve been here before, you’ll notice that I’ve added a Technorati searchlet code. I thought it looks cool and will help you to search information on this site or the entire web. If you haven’t got one on your blogsite yet, go get it now.
I have not logged into my Feedburner account for quite some time. Today, I found many features which are new to me - I’m taking about the various options in “Publicize You Feed”. I can now generate Add to my Yahoo!, Add to Newsgator, Add to MSN Space within Feedburner. Then there is the FeedCount which displayed the number of subscribers to your blogs via Feedburner RSS URL.