I saw this on my Facebook wall… “trained in the alchemy that is SEO and SEM by arguably the best search team in the region.” It was written by the boss of Big Advertising Pte Ltd in Singapore. And so his “friend” asked, “and who is this arguably the best search team in the region?”

Read at his Facebook wall to find out the reply. Read the rest of this entry »

Decreasing and controlling your AdWords PPC, or pay per click, campaign costs is important in order to ensure you adhere to your conversion goals. Within your campaign, there are several levels of cost control. Campaign costs can be trimmed through a few adjustments you can make manually. Additionally, keyword costs can also be managed automatically through bid management software tools.

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I got an email from Yahoo Southeast Asia to join their affiliate program to promote Yahoo Search Marketing. I was skeptical because there were too many email scams going around. So I checked the source of the email and asked a couple questions.

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Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.

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Rather I would say SPH lost the domain googlereseller.com.sg to Google Inc.

So what happened?

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