In-House SEO Training Workshops

Back in December 2006, I was engaged by Royal Plaza on Scotts to conduct a 2-day SEO Workshop. We had about 10 participants: the CFO, Revenue Director, Revenue Manager and marketing executives. They wanted to understand how search engine optimization and search marketing could help them to increase visitors to their Web site and to ensure that their Web designers and developers were doing the right things.

Here’s some of the photos taken during the workshop on 10 Dec 2006.

At that time, Royal Plaza on Scotts was one of the first independent hotel, maybe even the first hotel in Singapore, to have engaged a professional SEO consultant to train their management and marketing staff in search engine optimization and search marketing.

Congratulation to Royal Plaza on Scotts

It is no wonder that this Singapore hotel wins the silver in the Adrian Awards organised by the Hospitality Sales and Marketing Association International(HSMAI). As an independent hotel, I think it is quite a big deal to win such an international award among top hotels from around the world.

Well done and congratulation to the management at Royal Plaza at Scotts.

Btw, the buffet at the Royal Plaza at Scotts’ Carousel is one of the best in Singapore.

I highly recommend it if you are looking for place to enjoy your lunch/dinner or entertain your clients in Orchard area. Make sure you book in advance because it is usually full-house during lunch.

The 2 days SEO Workshop covers beyond basic SEO guidelines and good practice. It is no longer good enough to be ranked top in search engines e.g. Google and Yahoo. The objectives of the SEO Workshop organized by Finggle includes driving targeted traffic and converting visitors to customers.

Watch the following videos and hear what the marketing professional and management consultant said about the SEO Workshop.

Mark Vozzo, Search Marketing Analyst, Fairfax -
the largest newspaper publisher in Australia

Kala Nehete learnt SEO to promote e-commerce site
and Spa facility to be set up in Bangalore, India

Small & Medium sized Companies are Turning to Search Marketing

Many Internet savvy business owners are turning to online marketing to generate leads. Search marketing is one of the most cost-effective ways to promote products and services.

As far as marketing is concerned, I believe SEO skills should be core competence for marketing professionals. Web designers should not be allowed to come up with a dysfunctional or broken Web site.

Companies are Suffering from Dysfunctional Web Site

As we can see time and again, established companies(public-listed) and government agencies have Web sites that are not SEO-friendly and are not concerned with search engine marketing. Many of these sites have been around for a long time, even before Google was founded in 1998, and are regarded as authority sites. Their listings are guaranteed in the major search engines.

However, small and medium sized companies with newer Web sites have to struggle and complied with the rules set up by the search engines. Otherwise, they will not be included in the search engines’ database and can never be found by their potential customers in the cyberspace.

Three Possible Solutions to Effective Search Marketing

For companies which have crippled Web sites, you can either pay thousands of dollars to hire SEO consultants to fix your site or buy Sponsored Links from Google and Yahoo.

There is one more option, learn SEO and Search Marketing.

To summarise, the 3 possible solutions are:

1. Hire SEO Consultants to fix Web site

2. Pay Google and Yahoo for Sponsored Links

3. Learn SEO and Search Marketing

Go find out more about the SEO Training Courses at Finggle.