First let’s understand what is Google Pagerank(PR). According to Google corporate information on technology,
Pagerank Technology: PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives.PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value…
Now that we know what pagerank is, let’s see how we can improve our web pages pagerank values.
Pagerank is important as a measure of votes of confidence. It is important that you get as many links from other web pages as possible. Note that I said web pages and not web sites. Pagerank value is given to individual web page, not to the web site. So it is important that you get links from pages that share the same topic as your web page.
Usually, you will solicit backlinks to your homepage. However, you should also get backlinks to your internal pages. As a rule of thumb, you can spread your inbound links in the ratio of 60:40 - 60% to your internal pages and 40% to the main homepage.
In order to get links to your internal pages, these pages must have useful and interesting content. It is important that all pages are planned before you starting writing your first word. This is to ensure that your web pages are linked in a relevant manner. So that you can score better for Google’s Hypertext-Matching Analysis:
Google’s search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query.
Well, let me emphasize that you should focus on getting more quality links than worrying about your pagerank value. Google usually updates the pagerank value for all web pages every 2 to 3 months so you will be stuck with your current value for a long time before you’ll see any changes. However, as you are building your backlinks, the SERP of your web pages may have already improved and you will see increase in traffic before you’ll see an increase in your pagerank value.
The Old Ways of Getting Links
Traditionally, you can get backlinks by submitting to free and paid directories, include partner links or resources pages and solicit for reciprocal link partners.
Don’t get me wrong, these traditional methods are still effective and can grow your link popularity over a period time.
Links building is a tedious process. So you may want to make use of reciprocal link partners software and link analysis software such as SEO Elite, Arelis, Optilink, Traffic Travis and etc. to help you save time and automate some of the tedious process.
Links Building - There are Better and Faster Ways:
Since these are advanced techniques, I will discuss more in depth each of these methods in my future posts.
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