Singapore Bus Directory - SEO Case Study
You probably expect SBS Transit to be listed No. 1 in Google search when you search for singapore bus directory. Surprised! www.sbstransit.com.sg is listed in 2nd place.
Singapore Directory listing of SBS Transit is currently the Number 1.
Search Engine Result Listing: Google vs Yahoo
However, the same Singapore Directory listing was nowhere to be found in Yahoo search results. You can see that the algorithms used by Google and Yahoo are quite different.
Yahoo “correctly” ranked www.sbstransit.com.sg as No. 1. In this case, it seems that Yahoo search listing is more superior than Google’s.
The best judges are the users - you.
What are you looking for when you enter “singapore bus directory” into the query box?
Which set of results, Google top 10 listing or Yahoo top 10 listing, do you think provide the best answer to your search?
Please leave your comment in the box below.
Tags: google, SBS Transit, Singapore Directory, yahoo
March 14th, 2008 at 2:24 pm
Too deterministic to call one search engine better than the other just based on one search result.
March 14th, 2008 at 5:10 pm
Nice article !! Yahoo and google are really best search engines which gives the results immediately…
March 14th, 2008 at 5:15 pm
Yes, i think to get the topmost position in some good search engines like google , yahoo directories can play a very major role…