Search Trend Optimization Case Study
Search trend optimization is an advanced SEO technique to predict and exploit the sudden increase in certain keywords for a short period time to drive traffic to your Web site. Usually, this search trend optimization technique is used with an established blog.
Here’s some blog posts on Search Trend Optimization:
- www.blogopreneur.com/2007/03/13/search-trend-optimization
- www.andyhun.com/2007/08/search-trend-optimization-is-this-going.html
- www.achever.com/ecomm-meeting-1-sep-2007-search-trend-optimization.html
Recently, I optimized a relatively new blog (created on 17 Feb 2008) - http://wassup.myblog.sg, to test out the search trend optimization technique.
Case Study 1: Natas Travel Fair 2008
I first made a post related to Natas Fair on 23 Feb 2008. Then 3 days later, I made a very short post on the Natas Travel Fair 2008. Over the past 10 days, the new blog wassup.myblog.sg attracted nearly 400 visitors looking for information related to “natas”. All these visitors came through the search engine listing because of 2 short blog posts!
Traffic Sources Keywords Report by Google Analytics
If you have a travel related blog, go made a post on the next Natas later this year and see the increase in visitors to your Web site.
Case Study 2: Singapore IT Show 2008
The Singapore IT Show 2008 will start this Thursday, 6 March 2008. My blog post on the IT Show event was made yesterday, and it is now ranked among the top 10 for several “IT Show” related search terms.
Google SERP: IT Show 2008
Google SERP: IT Show 2008 Singapore
With good rankings for such targeted search terms, I am expecting a signification increase in the number of visitors to the blog over the next few days.
If you plan to visit the IT Show this week, I suggest that you blog it and see the result for yourself.
Please leave your comment below if you mentioned about the event in your blog.
Tags: Case Study, IT Show, Natas Fair, Search Engine Optimization, Search Trend Optimization
March 4th, 2008 at 4:14 pm
Hey Shi, this is a great case study and it clearly shows the power of blogging + Social Bookmarking. I did run a search on Wikipedia for the term “Search Trend Optimisation” but nothing has been written about it yet. There might be some opportunity there for you. Keep doing these great case studies. Best Regards, Mark Vozzo
March 8th, 2008 at 12:28 pm
Hi Mark,
Thank you for stopping by my blog.
Why I’ve not thought of making an entry on Search Trend Optimization at Wikipedia!
Do you know someone good at doing this at Wikipedia?
Also, I should Squidoo about it.