Comments on: ST701 advertises on Google Adwords http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html Singapore SEO Specialist and Search Marketing Consultant Sat, 11 Oct 2008 23:18:55 +0000 http://wordpress.org/?v=2.6.1 By: ST701 Web Usability Fixed? - SEO Expert http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-621 ST701 Web Usability Fixed? - SEO Expert Thu, 27 Dec 2007 09:32:38 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-621 [...] Well, the people at ST701.com actually removed that stupid idea of rollover image menu. [...] [...] Well, the people at ST701.com actually removed that stupid idea of rollover image menu. [...]

]]> By: TIMMGuru http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-603 TIMMGuru Mon, 10 Dec 2007 01:46:00 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-603 Hi Larry, Thank you for stopping by. Yes, I noticed they finally decided to remove the rollover in early November. Good for them. Are you working on some project with SPH? Hi Larry,

Thank you for stopping by.

Yes, I noticed they finally decided to remove the rollover in early November. Good for them.

Are you working on some project with SPH?

]]> By: Larry Lim http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-599 Larry Lim Sat, 08 Dec 2007 11:00:11 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-599 I have fed back to the SPH team regarding the pop-ups and it looks like they have removed it. Their Adwords campaign is probably managed by Hardwarezone - a Google reseller and SPH subsidiary. SEO? I wouldn't bet that they're not concerned. ;) I have fed back to the SPH team regarding the pop-ups and it looks like they have removed it. Their Adwords campaign is probably managed by Hardwarezone - a Google reseller and SPH subsidiary.

SEO? I wouldn’t bet that they’re not concerned. ;)

]]> By: Kian Ann http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-509 Kian Ann Fri, 26 Oct 2007 02:14:09 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-509 Hahah... This is so funny - get extra advertising also complain! :D Hahah… This is so funny - get extra advertising also complain! :D

]]> By: TIMMGuru http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-508 TIMMGuru Fri, 26 Oct 2007 00:08:06 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-508 Hi Christine, Nice to see you stopping by this blog. Alamak! Why're you complaint? Jobstreet.com should be the one complaining mah! ST701 is giving you free service. You get additional applications, right? I could not find your listing in ST701.com. Maybe they took it down already. Aren't Jobstreet.com and ST701.com competitors? Maybe not, that's why they are sharing the job listing. Hi Christine,

Nice to see you stopping by this blog.

Alamak! Why’re you complaint? Jobstreet.com should be the one complaining mah! ST701 is giving you free service. You get additional applications, right?

I could not find your listing in ST701.com. Maybe they took it down already.

Aren’t Jobstreet.com and ST701.com competitors? Maybe not, that’s why they are sharing the job listing.

]]> By: Corporations, it is time for you fire your web designer yet? - Blogopreneur.com http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-506 Corporations, it is time for you fire your web designer yet? - Blogopreneur.com Thu, 25 Oct 2007 18:43:33 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-506 [...] Its a pity they think we can read their minds and know where to click. And this is not an isolated case. Here’s another one on terrible navigation on websites. [...] [...] Its a pity they think we can read their minds and know where to click. And this is not an isolated case. Here’s another one on terrible navigation on websites. [...]

]]> By: Christine http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-505 Christine Thu, 25 Oct 2007 02:06:15 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-505 Not only are Vocca & Botta adding interesting comments to your blog and fueling this interesting discussion, the guys from ST701.com seem to have to copy job ads from other online recruiters to create the illusion of job availability! I have been advertising with Jobstreet.com recently, and was very happy to finally fill the position yesterday. The deluge of e-mails from potential applicants was driving me crazy! Suddenly, another application arrived from someone via the ST701 system this morning, with wording identical to my Jobstreet ad! I have never advertised this particular position with Straits Times Recruit as stated, and would certainly not post an ad the day after finding the ideal candidate for the job! Jobstreet version: http://siva-sg.jobstreet.com/_ads/sg/jobs/2007/10/default/20/1661194.htm ST701 version: http://match.st701.com/goToSearch.asp?FieldId=&MLevelId=&CityId=&keyword=simply+aesthetic&Industry=&AffiliateId=3000&FirstSearch=&EducationLevelId=&IsAdvancedSearch=&CompaniesList=&FreeTextUsing= What gives?!! Not only are Vocca & Botta adding interesting comments to your blog and fueling this interesting discussion, the guys from ST701.com seem to have to copy job ads from other online recruiters to create the illusion of job availability!

I have been advertising with Jobstreet.com recently, and was very happy to finally fill the position yesterday. The deluge of e-mails from potential applicants was driving me crazy!

Suddenly, another application arrived from someone via the ST701 system this morning, with wording identical to my Jobstreet ad! I have never advertised this particular position with Straits Times Recruit as stated, and would certainly not post an ad the day after finding the ideal candidate for the job!

Jobstreet version:
http://siva-sg.jobstreet.com/_ads/sg/jobs/2007/10/default/20/1661194.htm

ST701 version:
http://match.st701.com/goToSearch.asp?FieldId=&MLevelId=&CityId=&keyword=simply+aesthetic&Industry=&AffiliateId=3000&FirstSearch=&EducationLevelId=&IsAdvancedSearch=&CompaniesList=&FreeTextUsing=

What gives?!!

]]> By: TIMMGuru http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-504 TIMMGuru Thu, 25 Oct 2007 01:23:46 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-504 Hi Kian Ann, For some unknown reasons, your post was trapped by Askimet! I just discover it and have to de-spam. I guess SPH, I mean ST701, is not concerned about search engine optimization. SPH and her portfolio of sites are probably white-listed by major search engines and placed in the "authority" category. Furthermore, SPH rules the print media in Singapore. They have the financial resources to drive traffic to whatever sites, <a href="http://www.stomp.com.sg/" rel="nofollow">stomp.com.sg</a>, <a href="www.omy.sg" rel="nofollow">omy.sg</a> or <a href="www.st701.com" rel="nofollow">ST701.com</a>. ST701 is definitely spending money on PPC. Go search for "<a href="http://www.google.com.sg/search?q=used+cars" rel="nofollow">used cars</a>" and cars.st701.com is the number one sponsored link at Google. <strong>Data Driven Marketing</strong> And you know what, I think they did not track their ads! The destination URL is clean. Whereas the second listing by Autos.AOL.com tracked their ads, the destination URL: autos.aol.com/used/?sem=1&ncid=AOLAUT00170000000005 Maybe they didn't know, unlike print media, Adwords is the best example of <a href="http://www.crm2day.com/highlights/50459.php" rel="nofollow">data-driven marketing</a> and everything should be done to track each and every ad campaign. <strong>Looks vs Functionalities</strong> I think the management of SPH will cringe at the sight of ST701.com looking like Craiglist.org. Compare them and we can see that Craiglist is ugly! And then you have to consider the web developers that do SPH sites. How on earth are they going to charge high fees for hours spent on the gorgeous graphics, impressive flash and fancy javascript coding if SPH sites are going to look like Craigslist! Many big companies with lots of cash are still making the same mistakes of the pre dot-com bubble era! Hi Kian Ann,

For some unknown reasons, your post was trapped by Askimet! I just discover it and have to de-spam.

I guess SPH, I mean ST701, is not concerned about search engine optimization.

SPH and her portfolio of sites are probably white-listed by major search engines and placed in the “authority” category.

Furthermore, SPH rules the print media in Singapore. They have the financial resources to drive traffic to whatever sites, stomp.com.sg, omy.sg or ST701.com.

ST701 is definitely spending money on PPC. Go search for “used cars” and cars.st701.com is the number one sponsored link at Google.

Data Driven Marketing

And you know what, I think they did not track their ads! The destination URL is clean. Whereas the second listing by Autos.AOL.com tracked their ads, the destination URL:

autos.aol.com/used/?sem=1&ncid=AOLAUT00170000000005

Maybe they didn’t know, unlike print media, Adwords is the best example of data-driven marketing and everything should be done to track each and every ad campaign.

Looks vs Functionalities

I think the management of SPH will cringe at the sight of ST701.com looking like Craiglist.org. Compare them and we can see that Craiglist is ugly!

And then you have to consider the web developers that do SPH sites. How on earth are they going to charge high fees for hours spent on the gorgeous graphics, impressive flash and fancy javascript coding if SPH sites are going to look like Craigslist!

Many big companies with lots of cash are still making the same mistakes of the pre dot-com bubble era!

]]> By: CK Lee http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-501 CK Lee Wed, 24 Oct 2007 14:55:02 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-501 Oh yes, Jakob Nielsen is another expert to look for when comes to Web Usability. Jakob Nielsen has written couples of excellent books on Web usability, go check them out at Amazon. Shi, thanks for the reference to Jakob's interview. Wonderful. Cheers. Oh yes, Jakob Nielsen is another expert to look for when comes to Web Usability.
Jakob Nielsen has written couples of excellent books on Web usability, go check them out at Amazon.

Shi, thanks for the reference to Jakob’s interview. Wonderful.

Cheers.

]]> By: TIMMGuru http://www.timmguru.com/2007/10/st701-advertises-on-google-adwords.html#comment-497 TIMMGuru Wed, 24 Oct 2007 09:31:45 +0000 http://www.timmguru.com/2007/10/st701-advertise-on-google-adwords.html#comment-497 Hi CK, Shhh... don't let the cat out of the bag. Let them spend the money and go bid for high CPC at Adwords, so that we can continue to make a little more cents! So, there is lots of not-so-smart money in Singapore-based traffic. Thanks to all those Google resellers, they are doing an excellent job in SELLING! (BTW, Googlereseller.com.sg is a subsidiary of SPH!) Speaking of web usability, I just read a report published by ZDNet on an interview with Jakob Nielsen, the usability expert. You may want to check out my post on <a href="http://www.timmguru.com/2007/10/seo-consultants-rectify-web-site-stupidities.html" rel="nofollow">Web Site Stupidities</a>. Hi CK,

Shhh… don’t let the cat out of the bag. Let them spend the money and go bid for high CPC at Adwords, so that we can continue to make a little more cents!

So, there is lots of not-so-smart money in Singapore-based traffic. Thanks to all those Google resellers, they are doing an excellent job in SELLING! (BTW, Googlereseller.com.sg is a subsidiary of SPH!)

Speaking of web usability, I just read a report published by ZDNet on an interview with Jakob Nielsen, the usability expert. You may want to check out my post on Web Site Stupidities.

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