SEO Consultants Rectify Web Site Stupidities
I thought I was overly harsh when I commented that the rollover navigation box was a stupid idea. However, I am not alone using the “stupid” word.
Jakob Nielsen, the web usability expert, commented in the special report published at ZDNet that “Web sites need SEO consultants to save themselves from their own stupidities”.
After 10 years of telling people what not to do with their web sites, Jakob is still facing an uphill task. Most web site owners don’t listen.
Just Follow SEO Guidelines - It’s That Simple
And I agree with Jakob that “the basics of search engine optimization are fairly simple and ought to be to part of the core competency of anybody who makes a living in Web design, Internet marketing, or writing for the Web”.
However, until that happens, 99% of all web site owners are clueless about SEO, PPC, web page copy-writing, web usability, backlinks, link baits, web analytics and etc.
So you will still need to hire SEO consultants to get your web site right. And, probably more, also a couple of experts in PPC and web usability will really get your web site to the mark.
Or, you can enroll to attend the SEO Workshop and learn to DIY SEO.
To learn more about web usability, visit Jakob Nielsen’s Website: UseIt.com or get this highly recommended book by Steve Krug, “Don’t Make Me Think“.
October 24th, 2007 at 11:02 pm
Excellent interview, thanks Shi.
Jakob Nielsen has written a number of very good books on Web usability, eg. “Prioritizing Web Usability”, go check them out at Amazon.
Cheers.
October 25th, 2007 at 9:05 am
Hi CK,
Yeah! I thought it was a great interview though I didn’t quite agree with the title of the report. Well, it caught my attention and I read the whole article to find out why Jakob Nielsen predicted that SEO jobs and career prospects are diminishing.
So a controversial title attract readership.
December 1st, 2007 at 2:10 am
As a professional writer, seeing that SEO rubbish makes my skin crawl! On the other hand, I am certainly not going to write original copy for a penny a word, so I understand somewhat the dilemma marketers face. Probably why software like Artemis Pro is a good idea. Automatically generates and submits unique content, but makes changes not affecting the English language — no gibberish submitted under your name!
December 3rd, 2007 at 3:05 am
Hi Casaflora,
I understand your feelings, but a professional writer, in my opinion, writes to the audience, the purpose, and the client. I know who butters my bread, so that’s what I write. I have also tried Artemis Pro and it’s done wonders for my business - specifically ads placedon Craig’s List, and the re-working of blogs and sales sites. As much as I’d love to write a novel and get paid a fortune, right now Artemis Pro is bringing in the money for me!
December 7th, 2007 at 4:14 am
Really, I have to agree that the http://www.ArtemisPro.com product is pretty superior for article submission. It also saves a great deal of time. I also like the original content generation and submission.
Folks should really save themselves some heartache and just go take a look.
Merry Christmas!
December 10th, 2007 at 8:30 am
If you have doubts about your site falling into that “stupid” arena, you should be testing. Heck, you should be testing even if you’re SURE your site isn’t “stupid”.
Basic SEO isn’t rocket science and you’d think anyone who is trying to make a living online would know about titles and meta tags and H1 tags and readability.
And even if you DO know, you should be testing. Use something like Glyphius to see where you can improve and give yourself a raise without doing anything else.
December 18th, 2007 at 6:14 am
Hey Jo,
I’ve been doing this website thing for close to 15 years now and it’s taken me all that time to come around to finally automating some of my processes. I thought I had my email campaigns down to a T, but apparently not! I ran Glyphius, just like you, and found that it transformed the ROI on my campaigns. Simply having another set of eyes (albeit electronic eyes!) to go over my copy was all the difference it made.
Happy Holidays!
Nicki
December 22nd, 2007 at 4:13 am
Yep, you’re right. Artemis Pro (www.artemispro.com) is pretty astounding. I used to submit completely manually (what an idiot!). Since using Artemis Pro, I have a lot more time on my hands to… sleep!
January 1st, 2008 at 4:08 am
Hey you guys have some great info here. I’ll go check out Artemis and Glyphius. Do you know anything about Nemeas (www.nemeas.com)? I think it’s produced by the same dude that did the other products, James Brausch? Is that right? Anyway, I’m thinking about investing in a copy of Nemeas in order to help me with the multitude of domain names I’m purchasing. Any thoughts?