Experts’ Advice On Search Engine Optimization
In order to outrank your competition in search engines, you need to study and analyze them. Typically, you need to analyze the top 30 search results for your targeted keywords.
If you are in a hurry, study and analyze the top 10 search listing results. The secrets to rank your web page #1 in the search engines lie in these 10 pages!
Analyze the Top 10 Results of Your Targeted Keywords
Both on-page factors and off-page factors must be analyzed.
There are many SEO tools available for you to do these. I used a combination of tools to help me analyze my competitions and I recommend WebCEO - a program which I have been using since 2004. You can download the free version WebCEO to test it out before you invest in this very powerful professional SEO toolkit.
From the Google search results of seo expert, I noticed that a page from sg.ambatch.com (by Kelvin Hui, HK’s SEO expert) was ranked #6 despite the fact that it was only created on Jun 8, 2007 - about a week ago. You will agree with me that this shattered the myth that you’ll need a high PageRank(PR) to be ranked among the top 10 in the Google search results.
Another important observation was that these top ranking websites have lots of content related to search engine optimization, search marketing and internet marketing.
Also, the incoming text links to these websites have words that are related to SEO, search engines and search marketing.
Optimized Your HTML and Textual Content
You will want to optimize your page content - both the HTML and the visible textual content.
HTML Optimization
The <title> tag and the <meta name=”description”> tag are important tags that you need to optimize for high ranking. Here’s two very useful articles by top SEO expert Jill Whalen:
- All about the Title Tag for Search Engine Optimization
- How to Create a Meta Description Tag for Search Engine Optimization
Content Optimization aka SEO Copywriting
You should not just optimize your page for search engine spiders, it is more important to write for your human visitors. In fact, search engine algorithms try to mimic human interpretation and “read” the content like a human being. Content optimization and SEO copywriting are more important than tweaking your HTML and meta tags.
Read this blog post by SEO expert and author of the book SEOBook, Aaron Wall.
Once you’ve top ranking and traffic to your website, you want to pre-sell to your visitors. You need to write in a way that will get your readers ready to buy. Learn how to write to presell from the master and expert in pre-selling , Dr Ken Envoy.
Go download this complementary ebook now - Make Your Content Presell