Google is Serving Localized Search Results Listing
I have been observing a change in the type of results on Google search recently. Could SEO experts from different countries please help me to confirm my observation?
I reside in Singapore and I am seeing more Singapore-based websites in the search results listing. So, I would be re-directed to Google.com.sg even if I typed in Google.com in the browser address bar. And the results from Google.com.sg are so different from Google.com – it used to be about the same.
Go try googling for “florist” and you will see several .com.sg websites.
If I remembered correctly, Yahoo.com.sg has been serving localized results for more than 2 years now. So why now then Google segregates Singapore-based websites for Google.com.sg search results listing?
And yes, Google has been testing a different layout for its search engine results. I was surprised to see a 3-column layout recently and double checked I got the URL right.
July 11th, 2007 at 9:38 am
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