Internet Marketers and SEO
Earlier today, I met with a friend who has been in the business of Internet marketing for a couple years. He makes a living selling ebooks online. So I told him this “Internet Maketers Don’t Need SEO“.
He didn’t agree initially.
So I asked him if he’d built his list using any SEO related techniques i.e. his subscribers found him through the search engines’ organic listing. He didn’t answer. He believes posting lots of articles on his website is one of SEO practice. And he further explained that his articles bring him traffic and generate revenue with Adsense. Then he asked: “Are you trying to sell me something?”
Am I trying to sell him something? Of course not. It would be wrong to sell him my SEO workshop program if he has no need for it – at least not for the website which he makes money selling others’ ebooks and info-products. He does not need SEO because he has a sizeable emails list where he sells useful ebooks to his subscribers.
However, he would need SEO when he moves from email marketing or affiliate marketing or JV to expand his customers base and revenue. Eventually, when he find his niche, he will need SEO to help him sell to his niche through the search engines. SEO can help you to target your niche, position your product/service and convert sales.
So when I said “Internet Marketers do not need SEO”, I means people who peddle ebooks, softwares and info-products such as CDs and DVDs on making money on the Internet do not need SEO.
P.S. To many people Internet marketing means affiliate marketing using mass emailing. So from now on, I will use e-marketing (a subset of e-commerce) to mean marketing on the Internet.