Addictive Copywriting

What is addictive copywriting? It is web content that will bring you a loyal following of readers. It is above SEO. It is spread by word-of-mouth or to be more accurate, it is spread by the power of blogs and social bookmarking.

What makes your content addictive?

• It is Not the useful information you provided.
• It is Not the radical idea that you mentioned.
• It is Not the pretty pictures.

It is about trust and entertainment. You have to gain the trust of your readers and you have to consistently entertain your readers – they have to feel pleased after reading what you’ve said.

You can write using simple words to paint a visual picture in the mind. And, ultimately, you have to be able to touch their hearts with your careful use of words.

Have you ever sliced up lemons? Remember that refreshing scent as you cut them into triangle slices. It’s nice, isn’t it?Now, imagine holding up a slice of that fresh yellow fruit and slowly put it into your mouth, taste it… How do you feel?

Not only you’ve to make them see, hear, smell, taste and touch, you have to appeal to their emotion – they must have a feeling for your writing in order for them to be addicted.

Addictive copywriting works best with blog. And I will learn and sharpen my writing skill and hopefully in the not too distant future able to write to thrill!

The 5 Tips to Addictive Blog Writing

1. Keep it Simple and make it clear. Write short sentences.
2. Keep it Credible. Say things that you actually have the experience doing it. Your readers will can tell if you are truthful.
3. Keep it Clean. Use graphics sparingly, just enough to add some colors, liven it up and make it interesting. Don’t turn your blog into a firework display. Also, make sure your ads are relevant and keep it to the minimum, especially on your homepage.
4. Keep it Original. Your readers do not want to read something that they have read elsewhere before. Develop your own style and write from your own experience with your own opinion and viewpoint.
5. Keep it Entertaining. Don’t be too serious. This is a blog after all. So give your readers something refreshing. Read your own blog aloud, if it sound boring, hit delete. Yes, the entertainment industry can be cruel.

Ultimately, you’ll need to know your readers well in order to give them the feeling that they are looking for to keep them coming back. This is something SEO cannot do – search engines have no feeling!

Tags: Copywriting, Search Engine Optimization, social-bookmarking

This entry was first published on Monday, November 13th, 2006 at 11:42 pm and is filed under Article Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.