Google No. 1 again and growing
Google is number 1 and more and more people are using Google - the search engine of choice for nearly half the Internet search population. According to a report on Yahoo! (please see below report), Google’s market share increased by about 6 percentage point while Yahoo and MSN dropped. At the rate Google is growing, 50% is within reach by the end of this year. Google should be taking advantage Microsoft delay in launching of Windows Vista to gain more market and strengthen it’s grip in the search market.
Let’s face it, Google is bigger than Yahoo and MSN combined - that is to say even if Bill Gates were to buy over Yahoo search, MSN can only be number 2. So it’s time to consider seriously just optimizing for Google instead of wasting time on the rest of the search engines for they may never catch up!
Google Shores Up Search
Tuesday March 28, 1:57 pm ET
By Alyce Lomax
Despite rivals’ best efforts, Google (Nasdaq: GOOG - News) has increased its share of the search market, widening its lead in the space. It’s clear that Google has made itself the brand in search…
According to ComScore data for February, Google increased its market share to 42.3%, from 36.3% on a year-over-year basis. High-profile rivals Yahoo! (Nasdaq: YHOO - News) and Microsoft (Nasdaq: MSFT - News) both dipped. Yahoo!’s search share fell to 27.6% from 31.1%, while MSN’s share dropped to 13.5% from 16.3%. In an interesting aside, IAC/InterActiveCorp.’s (Nasdaq: IACI - News) Ask.com increased to 6% from 5.3%. (Ask.com recently dropped long-time gentleman’s gentleman Jeeves and has embarked on a TV ad campaign entreating folks to give its search tools a whirl.)
As for Microsoft, I have no comment — well, other than the fact that I’ve made it clear in the past that I’m a bear, so why beat a dead horse. Although I have colleagues who think highly of Microsoft’s efforts to step up its search features, its rep for being an innovator — or even for being particularly on time with its products — isn’t too hot. Needless to say, the Vista delay hasn’t helped in that department.