Update on Singapore SEO Expert ranking

It has been a couple months since I started the experiment on the keyphrase Singapore SEO Expert. Here’s an update on what happened so far. Go here to my previous post.

This website is ranked number 1 on Yahoo and MSN Search for the above phrase and also for SEO Expert Singapore.

Even the keyword “Singapore SEO” is moderately competitive. You can get it on the first page using Adwords for about 20 cents. No wonder I could get into the first page listing on Yahoo and MSN. The challenge now is, of course, get into Google without paying a cent. The problem with Google is, unless the website has a high PR7 and above, it is unlikely to be listed for a moderately competitive keyword such as “SEO in Singapore” within a couple of weeks. So it would take months before this website is going to appear in the top 30 listing in Google search results.

SEO is still in its Infancy in Singapore

Honestly, there isn’t a whole lot of traffic searching for these SEO related terms in Singapore. Reason being few people are aware of SEO or search engine optimization.

Basically, people who put up company websites believe that “my corporate website is up, is for my customers to visit”. Unfortunately, since you are not even indexed by the search engines, new customers will never find you - you are left with your existing customers and your competitors.

And if you competitor were tech savvy enough, he will get all the great ideas on your $20,000 website and implement them on his website. With just basic search engine marketing knowledge, his website may be ranked favourably for some good keywords in that industry.

All because your web designer is not aware that he can learn basic SEO skills from Google, Yahoo or even MSN’s Guideline for Webmaster.

The Google Phenomenon and SEO

Since Google became a multi billions company, more and more people in Singapore switch from using Yahoo to Google. And we can see there is an increased interest to use search engine marketing to promote traditional business - slowly but surely. More people are asking “Why my website not in Google?” And more companies are allocating budget for web promotion. So this new industry will grow in Singapore and fees for SEO/SEM project will start to fall as more SEO companies set up in Singapore.

The Time Will Come

It is a matter of time before SEO/SEM becomes part and parcel of every company online marketing strategy. So there is no harm to be one of the first web pages to be discussing Singapore SEO.

This entry was posted on Tuesday, February 28th, 2006 at 12:04 pm and is filed under SEO Experts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.