What You Can Learn From Google Patent Filing
Summary of what Google might use to determine the ranking of your pages:
- the frequency of web page changes
- the amount of web page changes (substantial or shallow changes)
- the change in keyword density
- the number of new web pages that link to a web page
- the changes in anchor texts (the text that is used to link to a web page)
- the number of links to low trust web sites (for example too many affiliate links on one web page)
Your rankings can be influenced by the domain name:
- the length of the domain registration (one year vs. several years)
- the address of the web site owner, the admin and the technical contact
- the stability of data and host company
- the number of pages on a web site (web sites must have more than one page)
Rating the links to your web site:
- the anchor text and the discovery date of links are recorded
- the appearance and disappearance of a link over time might be monitored
- the growth rates of links as well as the link growth of independent peer documents might be monitored
- the changes in the anchor texts over a given period of time might be monitored
- the rate at which new links to a web page appear and disappear might be recorded
- the distribution rating for the age of all links might be recorded
- links with a long life span might get a higher rating than links with a short life span
- links from fresh pages might be considered more important
- if a stale document continues to get incoming links, it will be considered fresh
- GG doesn’t expect that new web sites have a large number of links if a new web site gets many new links, this will be tolerated if some of the links are from authorative sites
- GG indicates that it is better if link growth remains constant and slow
- GG indicates that anchor texts should be varied as much as possible
- GG indicates that burst link growth may be a strong indicator of search engine spam
Search results and users’ behavior:
- the volume of searches over time is recorded and monitored forincreases
- the information regarding a web page’s rankings are recorded and monitored for changes
- the click through rates are monitored for changes in seasonality, fast increases, or other spike traffic
- the click through rates are monitored for increase or decrease trends
- the click through rates are monitored to find out if stale or fresh web pages are preferred for a search query
- the click through rates for web pages for a search term is recorded
- the traffic to a web page is recorded and monitored for changes
- the user behavior on web pages is monitored and recorded for changes
- (for example the use of the back button etc.)
- the user behavior might also be monitored through bookmarks, cache, favorites, and temporary files
- bookmarks and favorites are monitored for both additions and deletions
- the overall user behavior for documents is monitored for trend changes
- the time a user spends on a web page might be used to indicate the quality and freshness of a web page
Other factors that can influence your rankings:
- web pages with frequent ranking changes might be considered untrustworthy
- keywords that have little change in the result pages are probably matched to domains with stable rankings
- keywords with many changes in the results are probably matched to domains with more votality
For details of the patent filing, go here.