Onsite Optimzation and Offsite Optimization
I am talking about Search Engine Optimization (SEO). Content optimization or sometime know as Content SEO has been what subject of focus. It is easier for me to optimize content by using proper meta tag, appropriate keyword research and optimal keyword density.
However, it is getting tougher - at the same time easier - to optimize content. Search engines algorithms are getting smarter and will have the ability to analyze natural language faster. That means repeating same keywords to produce a certain density will no longer be effective. The search engine will incorporate intelligence (albeit artificial intelligence) to “read” the content lile a human being and ranking it’s relevancy with respect to the theme and keyword used. For a proficient writer, getting into the good book of these smart SE is easy - she just has to write naturally and focus on the topical subject or the theme - without having to worry about keyword.
Likewise, offsite optimization - the gathering of backlinks or inbound links for link popularity, has to focus on the theme relevancy. Just getting high Google pagerank(PR) links from any website will not do much to your PR ranking. A link from website related by common them may be given more weightage than a link from a higher PR website. So focus on getting link from related websites.