Targeted Traffic
Recommended reading: The Top Five Strategies for SEO
I realized that submitting to search engine is only a small part of search engine marketing and the big picture is to attract as much targeted traffic as possible. My objective is to have more than two hundred unique targeted visitors to my website. There are basically two things that must be done to get targeted traffic:
- Go get targeted visitors to my website
- Let targeted visitors find my website
For number 1, take up advertising campaign online and offline to get people visit your website, however that could be very costly. No matter, a small budget should be set aside to monthly for such campaigns. Ultimately, targeted traffic will be an asset that generates profit so it is definitely worth the investment.
As for number 2, that’s where search engine optimization comes in. Beside making your website appealing to human visitors, you also have to make it easy for the search engine robots and crawlers to find you. Search engine will think you have an important website if many other websites are linked to you. Hence, getting lots of appropriate backlink partners is crucial to your Search Engine Result Position (SERP).
My plan is to start in number 2, search engine optimization first, and then invest the money so that we can get better result in getting targeted traffic to the website.